I’ve been a visual design strategist for 15 years, producing fresh creative across interactive and print marketing that elicits emotion for internationally respected companies.

Whether working in software, healthcare, non-profit, or other B2B industries, I believe effective creative starts in the same place: connecting your audience with a visual story that evokes emotion. Today everything is about the user experience, but I know designing with your audience in mind has always been the heart of design. You want to build trust, engage emotional attachment, and motivate users to specific interactions leading to measurable results. To do this I collaborate with team members to learn about the audience, the context, and business goals.

The best creative comes from our experiences. So, as an individual and a professional, I believe in lifelong learning. I enjoy passing my passions and experiences along by mentoring those around me, from young designers to business partners.

In my downtime, you might even run into me on a hiking trail expressing my creativity with photography or performing magic to bring a smile to someone’s week.

If you’d like to learn more about how my services can help your company, please reach out to me.